Cannes Lions

PASSAT 4MOTION

PALM PUBLICITE MARKETING, Montreal / VOLKSWAGEN / 2003

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A man's in the driver's seat getting impatient. He's waiting for someone. The car is parked and two hands appear in the window. A man tries to get up by hanging to the car but he slides along the window. The passenger door opens and a hand throws an attache-case in it. The head appears and tries to get in it. The car starts without any problem in spite of the thick layer of ice. The car was parked on a slope. We see a dog sliping on the icy sidewalk.

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