Cannes Lions

Passenger

BBDO NEW YORK, New York / AT&T / 2017

Film
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Description

In “The Unseen,” an unexpected passenger is revealed to be a sweet but haunting reminder of the lives that surround us on the road, even when we think we’re alone.

But even the kindest, responsible driver can make a mistake that yields instant, chilling consequences. A good-hearted, safe Dad makes all the right choices, except one. When he thinks he’s alone and no one is watching, he checks his phone.

It’s a sobering reminder that you’re never alone on the road.

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