The client gave us the brief and we decided to transform every single Word of this briefing into a password so that users could try this service 15 days for free.

With this simple idea we made a outdoor campaign that was seen in every important cities in Spain.

• Implementation

Our campaign went live in different media formats like outdoors, football matches, shopping malls and posters.

• Timeline

1/2/2016 – 31/3/2016

• Placement

Streets Billboards, Football Stadiums Billboards, Shopping malls

• Scale

Madrid and Barcelona

• Business impact – sales, donations, site traffic

32.420 users tried 15 days for free and 8.325 users subscribed our service.

• Response rate

45%

• Change in behaviour

Now people know that exists a new entertainment online platform with content for only 9.99€.