Cannes Lions

PASSWORD PROTECTED SMS

IMPACT BBDO GROUP, Kuwait City / WATANIYA TELECOM / 2009

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Overview

Description

HUSH SMS is a service by Wataniya Telecom that lets customers encrypt their SMS message with a password. Ensuring that the SMS can only be viewed by the sender and the recipient.The TVC showcases a Mobile Phone being subjected to harsh torture and interrogation techniques to divulge information. But the Mobile Phone endures, due to the Password Protected Hush SMS.

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