Cannes Lions

PASTA

CONCEPT, Istanbul / ARBELLA / 2011

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We see a mother and her little girl holding shopping bags approaching their car in a garage. They put their shopping bags in the trunk. They sit in their car. The girl sitting at the back sneezes very lightly. Their car falls apart with her little sneeze.Super:Some fall apart. With Italian opera at the back, we see pastas hitting a fork and bouncing back in slow motion. And we see that Arbella pasta doesn’t fall apart. Super:Some don’t.Arbella logo appears

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