Develop new target groups for Deli Garage products with their garage design.

Multi Noodles launched on the market in a clearly structured screw box: as nails, screws, bolts and nuts. The shapes don’t just represent shapes and forms found in the workshop domain, which is typical to Deli Garage foods. They also underline how essential pasta is: it holds every dish together.

Page views on the Deli Garage website have more than doubled since the launch of Multi Noodles.Shortly after the product launch at the Ambiente trade fair in Frankfurt, all of the Multi Noodles were sold out. The sales department of the Deli Garage has registered increasing demand.