Cannes Lions
Patagonia
TRANS COMPANY, Buenos Aires / PATAGONIA / 2024
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Overview
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Credits
OVERVIEW
Background
• Situation: Patagonia is a premium beer made in Patagonia
• Brief: Communicate the purer nature of Patagonia beer
• Objectives: To imbue the beer with the spirit of Patagonia
Outcome
We don`t yet have results, as these are the first pieces of a brand repositioning campaign. We expect to achieve results by the first quarter.
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