Cannes Lions

PATTEX 100% GLUE

SERVICEPLAN, Munchen / HENKEL / 2012

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Pattex 100 % glue fixes everything and gives you the chance to start new.

In every spot we hear a scene where something gets broken. Afterwards, PATTEX 100% GLUE turns back time and fixes the broken item. Sound effects support the impression that the broken things are being put back together.In the end the scene begins all over again: as if it never happened.Create a radio commercial for Pattex 100 % glue that sticks out of the mass with focus on the possibility of making things ‘undone’.

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