We worked with 4 directors shooting 20 spots. Each featuring a unique powertape usage and ending with the powertape can tagline redirecting to a website where people could watch all the videos. The users could also submit their usages to a contest in which we produce the most creative ideas that people come up with.

It's still early to measure the final results, as the campaign is evolving, but for the first month of the campaign the videos were seen more than 1.5 million times in France, the website registered more than 350 thousand pageviews with more than 150 thousand visits. The videos were so far mentioned in over 1000 blogs and counting.