To show that Pattex glue really glues fast, we came up with an innovative radio campaign.We placed spots with the exact length of one second in between normal radio spots and that way proved how fast Pattex is at gluing different materials.We gave each part of the radio commercial exactly the same amount of time Pattex needs to glue: one second.

We gave our radio commercial exactly the same amount of time Pattex needs to glue: one second.

As a result of this controversial and startling campaign Pattex quickly became the talk-of-the-town in several German cities. And with the help of postcards which were distributed we generated/collected about 5,000 addresses and gave away just as many product samples.