Pattex is one of the largest superglue brands (known in some countries as Loctite). For this Internet viral we took a mismatched couple and had them walk hand-in-hand through a shopping mall. The woman is extremely attractive, the man, the exact opposite. A sign on the man’s back explained the situation: Pattex glues everything. The only thing left to do was to capture people’s reactions to the couple. With this film we successfully raised the brand awareness and demonstrated in a hilarious and unseen way that Pattex really does glue everything.