Cannes Lions

PAY AS YOU GO MOBILE PHONE SERVICE

LA COMUNIDAD, Miami Beach / VIRGIN / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We decided to focus on communicating Virgin Mobile’s three ways to pay: minute-by-minute for talking a little, day-by-day for those who talk more, and Month-to-month for those who talk a lot.

Outcome

The ad was such a success that in the end it was picked up by other Virgin Mobile retailers like Best Buy and Radio Shack.

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