Your credit card is the key to your personal finances; and yet, in a single holiday season you probably hand it over to dozens of storefront cashiers—complete strangers—without thinking twice. For this in-store stunt, PayPal partnered with digital comedy site CollegeHumor to show how shoppers react when a cashier runs their credit card... literally, right out of the store, before ultimately revealing to each shopper live that this was a PayPal stunt highlighting the dangers of credit card fraud. This stunt questions the blind trust we place in the strangers who handle our credit cards every day, and, along with the campaign at large, successfully activates consumers to choose PayPal as the safer and faster online alternative.

This activation, as part of a fully integrated digital campaign, helped PayPal amass over 314 million dollars in total payment volume on Cyber Monday alone - a 27% increase in volume from the previous year. In addition, this CollegeHumor content accrued upwards of 3 million views across platforms online. What's more, in the first month of the online campaign, PayPal's retail partners saw across the board increases in both total payment volume and total transaction volume through PayPal than the same time the previous year.

And finally, PayPal was able to educate consumers, increase awareness and provide a safe and viable solution to America's fastest growing crime - in an entertaining, humorous way.