For almost two decades, Boston-based “Peace Games” has collaborated with over 70 American schools to teach practical, everyday skills that give children the power to create peaceful conflict resolution, prevent violence, and foster proactive social justice. They asked us to help them expand their mission with “bigger investors and corporate sponsorships.”

We created a new name, "Peace First," and a whole new visual identity based on communication between children. Starting with a logo that represents smiling, talking kids… and detachable quotation marks that reinforce the importance of communication. It was important for us to strike a balance between serious and playful; create something that spoke to adults but was also so simple a child could draw it.

The new name and identity was instantly embraced by the entire organisation, from employees to volunteers to teachers to children. Peace First launched its new identity in early 2010, has already garnered the biggest corporate sponsorship of its life, and is working hard to fund a nationwide initiative called the “Peace First Prize” that will reward and inspire young Peacemakers across America.