To help clients relax during the holidays, BBDO combined the therapeutic benefits of colouring with the act of gathering around the table to create a colouring tablecloth. Featuring a classic holiday design, clients and their families could now enjoy a moment of peace and calm amidst the chaos. As a bonus, we included washable markers, allowing the tablecloth to be washed and used again - new holiday tradition, perhaps?

We transformed the usual tablecloth packaging and gave it a custom holiday theme. The simple ornament design and headline creates a bit of intrigue; opening the box reveals the intricate ornament pattern on the tablecloth. The intricate pattern gives it a beautiful and refined look, but also makes it more fun and challenging to colour. The packaging and product were kept simple and white so the headline on the box and the colours of the markers would pop, further emphasizing the coloring book theme. Since the tablecloth is reusable, we had the tablecloth and markers fit perfectly so it could be easily put away until the following year. The tablecloth was delivered directly to 10 of our clients before the holidays just in time for all their gatherings.

Our clients loved it. Not only did their guests ask where they got it, but people in the agency were even asking if they could buy one! Our Peace & Calm Tablecloth was covered by Adweek and Strategy Magazine.