Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2013
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Mosquitoes are a very particular type of irritant. The erratic way they buzz around and invade their victims' personal space is enough to drive anyone insane. With this insight in mind, we have struck parallels between mosquitoes and annoying people through character development and multidimensional sound design. This technique mimics the way mosquitoes move. Our conclusion through this parallel is that while mosquitoes and these characters are both very annoying, only mosquitoes can be repelled easily with Peaceful Sleep mosquito repellent.
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