Netflix’s 'Kill Boksoon' is a Korean action film that follows the story of a woman who leads a double life: She is both a mother and Korea’s top assassin. As a nurturing figure known to be kind, sweet, and gentle–mothers are the last person you’d expect to be so deadly.

To promote 'Kill Boksoon' in the Philippines, we asked ourselves: What if we counterintuitively conscript Rufa Mae Quinto, the Philippines' iconic comedian, (tongue-firmly-in-cheek) showing her deadly side?

Dressed in Kill Boksoon's signature red suit and equipped with an array of weapons, Rufa Mae Quinto reveals her inner assassin as she delivers her funny lines on a trip to a place as random as a grocery store.

As a matriarchal society, the Philippines has views on what a 'traditional' mother is like.

But nowadays, 'mother' can take on a different, cooler meaning. Gen Zs have coined this term to describe an amazing feminine icon.

So we tapped comedian Rufa Mae Quinto and turned her into a badass mother/assassin like Kill Boksoon, fleshing out the film's theme of duality.

By conscripting talent Rufa Mae Quinto, and unexpectedly combining her comedy with the Netflix film's killing, this spot garnered:

*47.7M Views

*2.5M Engagements.

It was shared 97.7K times, with over 165.8K user-generated conversations about it.

This film helped 'Kill Boksoon' slash its way to the #1 slot on Netflix for 8 days.