The idea was simple - what would you look like, drawn in the iconic style as a Peanuts character? To find out, we created a very simple tool that allowed users to select from hundreds of assets to create a personalized and shareable version of themselves. The detail of the assets and accessories is what made it so great - people could really drill down to the features that make them unique - hairstyles, glasses, jewelry, skin tone, and much, much more.

We created and designed Peanutize Me! with over 860 custom assets, including clothes, shoes, hair styles, accessories, etc. in a mobile-optimized site that allowed users to share their Peanutized selves to their social channels. We also created celebrity characters that included Whoopi Goldberg, Ryan Seacrest, Kylie Jenner, Betsey Johnson, eight Bravo TV celebrities, and a number of YouTube influencers and celebrities from around the world. It was also localized into 24 languages. Following the initial launch, we’ve released customized seasonal assets to keep Peanutize Me! fresh and relevant. The execution, from creation, design to development and asset creation took about four months.

The Peanuts Movie grossed over $44MM on opening weekend,and $246MM worldwide

Peanutizme.com generated:

22MM+ visits

11MM+ uniques

7MM+ characters created

12.3MM sessions in first week of launch

3MM+ shares across Facebook & Twitter

Trending topic on Twitter and Facebook for 48 hours

12 minutes average time spent on the site

Featured in 80+ media outlets, including Forbes, USA Today, Time, Mashable, Ad Week, Collider and elitedaily.com.

Praise for the site:

“For those who've grown up wishing they could climb inside a Peanuts cartoon strip, Peanutize Me! is the next best thing.” - Mashable

“The trailer was almost forgotten in the whirlwind of consumers using the online app to implicitly hawk the new animated feature.” - Forbes

“The internet just granted you a super power unlike any you’ve ever known.” - Bustle

Jimmy Fallon hyping it in his opening monologue:

http://www.nbc.com/the-tonight-show/video/hillary-clinton-wants-a-woman-on-a-bill-peanutize-me-monologue/2911830