Cannes Lions
DENTSU INC., Tokyo / KEIO UNIVERSITY / 2015
Overview
Entries
Credits
Execution
Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising. Since the name of the program is PEARL, we took the layered structure of pearls as
a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre.
Outcome
With bold, distinctive graphic design we presented the staid, conservative world of academia in a fresh new light.
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