Cannes Lions

PEDIGREE

ALMAPBBDO, Sao Paulo / MARS / 2014

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Overview

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Overview

Description

No restrictions or regulations worth mentioning.

Execution

In addition to improving the nutrition of Pedigree’s dog food, the Poop Test would also recommend the ideal type of Pedigree to dog owners, advertising the brand in an exclusive, direct way.

Outcome

More than 90% of the people who deposited bags in our containers visited the website to check the results of the test.

40% of the samples analyzed contained some kind of parasite. We immediately let the owners know about this so they could take their dogs to the vet.

All users who accessed the website with the results of the exams were also shown the ideal type of Pedigree food for their pets.

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