Despite the technical restrictions of digital ads: size, programming, video and audio integration, we created the first cuddly ad. Programed to make a shelter dog react to caresses and touch, even when you stop petting it. Taking it from rabid to a totally calm state.

After experiencing what happens when you show your love with strokes to a shelter dog, this ad invites you to visit the Pedigree Adoption website to take the first step to adopt a dog.

With the first cuddly ad, we replicate a person’s experience when he gets in touch with a dog and how it reacts to affection. Users touch the dog and the dog touches their heart, persuading and taking them to the adoption website, where they can start the adoption process.

Digital magazine: Avándaro Magazine. 3500 downloads.

In only one month website visits increased a 6% ( from 189,689 to 201,185).