Cannes Lions

Pee

4129GREY, Istanbul / RENAULT / 2023

Supporting Content
Supporting Content
MP3 Original Language

Overview

Entries

Credits

Overview

Background

In Turkey, people enjoy using roads for transportation. Due to rising gasoline prices, many drivers want to install LPG, which is a gas tank, in their vehicles.

Creatively describe how economical Dacia Duster Eco-G model with it’s both gasoline and LPG/Gas tank

Considering the time drivers spend in traffic in Turkey, radio is still a widely used advertising medium.

Execution

The radio starts with the sound of a toilet door opening. For a long time, we hear a man urinating. At the end of the radio, a voice-over explains that the vehicle has both a gasoline and gas tank, allowing it to travel 1400 kilometers non-stop.

Outcome

Test drive requests increased by 15%, general spec. requests about the car increased by 30%

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