With the increase in Euro exchange rate in Turkey, many people began to think that they won’t be able to travel to Europe as easily as they did before. The economical situation had made people to take austerity measures in households.

Since the company was established, Pegasus had a mission to democratize flying for people. And company’s business was built as a low-cost airline; it claimed that they had the cheapest flies. So, we had to show Turkish people who want to go to Europe, they always had an option.

In our print ad, to inspire people to go to the Europe, we have visualized European cities in the form of country flags.