Cannes Lions

Penguin Classics Radio - 'Orange Cover'

FCB CAPE TOWN, Cape Town / EXCLUSIVE BOOKS / 2017

Awards:

1 Bronze Cannes Lions
MP3 Original Language
MP3 Original Language
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Description

This radio commercial is part of a campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.

It imagines how Virginia Woolf might have described the colour of her own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.

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