AMF Pension, Sweden's biggest pension company, had a problem. They needed to reach a younger target group and get them to think about their future. For several years AMF Pension's advertising has focused on young people meeting themselves in the future. Now it was time to take the concept a step further... (Result: 6.000.000 views and still counting.)

Hakan, a man that claims he met himself in the future, starts blogging about his story. A production company called Machine Films discovers the blog and wants to make a documentary. AMF is sponsoring the project and some months later, the film is launched on national TV and the Internet.

Result: 6,000,000 views and still counting. AMF increased their sales with over 300% during the campaign period.