The concept "meet yourself in the future" had a somewhat complex message. In order to attract the target group, engagement and interaction was vital. The media mix was pinpointed to maximise personal engagement and brand commitment. When the target group were called by themselves “from the future” the essence of the pension problem was explained in a clear and emotional way.

One of the objectives was to strengthen the brand in the urban youth target group. Surveys following the campaign activities successfully prove that the target group had a major increase in the following essential values: security: +19%, client customised: +17%, availability: +17%, openness: +18%.