Ojbectives: To demonstrate the key benefit of the Intel Pentium 4 processor to a business audience.Strategy: By defying web usage norms and harnessing the form of banner advertising itself wer were able to demonstrate key benefits of the Intel Pentium 4 processor - stability - and show leadership.Target market: IT decision makers responsible for specifying and buying PC's for up to thousands of users. These people also run the IT departments, fixing computer problems for the workers. Managing Directors and Finance Directors who are responsible for maximising the productivity of their workforce and minimising the cost of IT support.