Cannes Lions

PEOPLE'S CHOICE AWARDS

STRAWBERRYFROG, New York / PEOPLE'S CHOICE AWARDS / 2008

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The People’s Choice Awards is the only awards show that lets you choose the winners. And who doesn’t like choice? Taking advantage of America’s election hysteria, we created ApathyParty08.com: the website of a political party devoted to never making a choice. Their campaign slogan: Whatever. Visitors to the site asked tough questions about the issues - only to receive apathetic responses. They could also order campaign merchandise, post their apathetic thoughts, download ringtones and make useless donations. People could even make “an indifference” by playing a webcam game and dodging issues on our website, as well as in banners.

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