Tate Steven's video was first premiered as a: 30's TV commercial during one of music biggest award shows, the Grammy Awards. Premiering the: 30's TV commercial during the 55th Annual Grammy Awards unveiled the new partnership in a big way while also building massive buzz around the new song and video. This lead to media outlets posting both the TV spot and the long form version of the music video, which was ideal because of the seamless and subtle integration of Pepsi product into the music video.

The Summer Beats Concert Series was the perfect platform for the brand to expand its footprint and engage with even more fans in 2012. Pepsi garnered over 74m+ in impressions and mainstream media coverage by CMT, Huffington Post, Fuse and YBF.com to name a few. The live performances had thousands of attendees, over 1.375m+ consumers tuning in, a 20% increase in music related Pepsi tweets and a potential reach of 685m through social meda.