Cannes Lions

PEPSI

IMPACT/BBDO, Jeddah / PEPSI / 2005

Film
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Objective of TV commercial is to develop in a witty way the "Dare for More" Pepsi attitude. A woman doesn't have the right money for a can of Pepsi so a guy runs all the way to his flat to break into his piggybank to retrieve the last coin in it. After sprinting back to the drinks machine and retrieving the can of Pepsi, he decides to drink it himself as it tastes so good, much to the girls dismay.

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