Today’s youth are technologically driven and are very active on social media. The age-old tradition of dating has thus changed to a very convenient “Left swipe” and “right swipe”. Youth are no long shy and are open minded when it comes to dating, making apps like Tinder very successful.

Taking Pepsi moment campaign to a new level, another interesting insight was the youth dating behavior during the festival. Brand took this opportunity to drive the TG with technology and connect with them with something that they needed the most- A convenient platform to meet and mingle.

Pepsi tied up with one of the biggest Garba in Gujrat with 2 lac+ footfalls. 1000’s of RFID activated sticks were distributed amongst these consumers. All they had to do was to dance and keep clicking.

Right strike was activated to connect via messages and the right strike connected them. Each hour we had a MATCH who made their way to an exclusive gratification by Pepsi. Reach of 2+ Million on digital media and 500+ Spots were covered on Radio Channels during peak hours to magnify the campaign