Cannes Lions
TOHOKUSHINSHA FILM CORPORATION, Tokyo / SUNTORY HOLDINGS LIMITED / 2018
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This commercial spot features one of the most famous fairy tails in Japan. MOMOTARO, the main character, journeys with a dog, a monkey, and a pheasant to fight the demon.
We announced a campaign before shooting, to gather people who could participate in this shooting as sub-casts: “the Islanders gathered-up to fight against the demon”.
Also, we let the sub-casts to share the filming scene on their social network accounts, so it will attract people’s attention.
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