The Pepsi NEXT Extra Hour added an extra hour of productivity to people’s days. We teamed up with startup, TaskRabbit, to do an hour’s worth of chores (from organizing closets, to waiting in long lines, to doing yard work) and hand-deliver cans of Pepsi NEXT. Winners kicked back and relaxed with the unbelievable cola with 60% less sugar and full cola taste while someone else did their dirty work. The campaign spread awareness and trial of Pepsi NEXT and was especially effective with middle-aged married females and independent young professionals - a demographic Pepsi NEXT wanted in their Facebook audience.

The Extra Hour generated over 93 million impressions on Facebook, more than 119,000 earned media impressions, and drove 5% more click-throughs than our projected figures. The project was covered across major advertising, tech and design publications, including Ad Age, Fast Company, Mashable, PSFK and was featured as Creativity's 'Pick of the Day'. 200 lucky fans got a little time off to enjoy the taste of Pepsi NEXT, and they took the time to share photos and positive comments of their experience online.