The mainstream of sales in Japan is "Pepsi Japan Cola". Stir a topic of Pepsi fans are talking about the long-awaited release of a blue Pepsi, they call it "The rare Pepsi that is hard to get." Two weeks later, "Jagarico free gift campaign" goes viral.

Not a Sale Notification Image but a Love Affair "Suggestive Message?!"

Notification of the release of "Normal Pepsi" with the catchphrase "That Pepsi is finally in Japan!" on an image, describe that "Normal Pepsi" is a type of Pepsi which Pepsi fans keep asking for, and it is not sold in Japan. Make the fans think it is an ad for "Normal Pepsi." Actually, when they read the bold text, it reads "I love Calbee Jagarico." Begin two weeks after Normal Pepsi goes on sale.

Buy Jagarico get Pepsi campaign. In the meantime, prepare messages to create a buzz via user-generated posts.

Starting with one post on SNS, we will promote natural diffusion and approach Pepsi fans and Jagarico fans all over Japan.

Two weeks after the " Suggestive Image" is posted, "Collaboration movie" will be released in conjunction with the campaign start time.

Jagarico "Well, well, well, you love me! I see... So why don't we..." Jagarico and Pepsi "Let's make a pair!"

The product image spread from users who discover it.

- Total imp count over 1,500,000!

- Total likes & retweet count over 124,800!

- 60 times as much response as regular posts!

What's more, the products are selling like crazy!

- Normal Pepsi shipping quantity: Twice that of last year!

- 2.2 times the quantity ship!