Who did not feel excited by a discount coupon found in potato chips or a free can of cola under the bottle cap when they were a child? FMCG companies have been offering free products for decades, but it lost the attractiveness in time due to its limited varieties. Moreover, collecting&storing coupons and bottle caps manually was tiring and missed out on technological engagement.

In addition,

? Turkey’s notoriously deteriorating economy increased the importance of added value campaigns that brands did. Consumers were in need of more than product discounts.

? Consumers' habits / interests have also changed with the increase in usage of smartphones. They spend more time on their smartphones & applications such as gaming, streaming, e-commerce. They required value closer to their daily lives

? Bottle caps or coupons were being collected manually over grocery stores by sales teams and distributors and sent to factories to be counted & burned, before delivering free products. The process was complex, costly, open for human errors and outdated.

? The general problem in the FMCG industry is that companies cannot recognize their consumers individually, but we wanted to overcome this situation and take its place in Industry 4.0.