Dubai Lynx
INNOCEAN, Dubai / HYUNDAI / 2022
Overview
Entries
Credits
Execution
The story is showing highlights of 2 different Saudi women of different age, driving 2 different Hyundai car models and living their daily lives in perfect balance between work, study, meeting friends and fun times using engaging transition techniques such as the match-cuts and showing the Hyundai cars' USPs of safety features, infotainment system and the exterior and interior design of the cars.
And the story is supported by a Voice Over that is delivering an empowering and inspirational message and call to action to embrace living in perfect balance while featuring Hyundai cars as integral elements in the story.
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