Cannes Lions

PERFECT GETAWAY

DAVID&GOLIATH, Los Angeles / KIA MOTORS / 2015

Film

Overview

Entries

Credits

Overview

Description

The commercial begins inside a talent agency where we see Pierce Brosnan in a meeting with his agent. He’s being pitched a new role, which happens to be the very commercial we’re watching. We see the story play out as the agent enthusiastically describes it, and while Pierce expects danger around every turn he soon discovers that escaping to a beautiful place in the new Kia Sorento is surprising and exhilarating enough.

Execution

OPEN ON THE INTERIOR OF A HUGE CONFERENCE ROOM AT A TALENT AGENCY. SEATED AT THE TABLE IS ACTOR PIERCE BROSNAN AND HIS AGENT. THEY ARE DISCUSSING AN UPCOMING PROJECT.

AGENT: You look fantastic.

PIERCE: I feel great Chad…

AGENT: You’ve been working out?.

PIERCE: Whatcha got Chad?

AGENT: Pierce, I’m so glad you’re here because I got a role that’s perfect for you.

PIERCE GIVES HIM A LOOK, AS IF TO SAY “I KNOW WHERE THIS GOING.”

PIERCE: Don’t tell me, action/adventure.

AGENT: Yeah...sort of. Picture this: We open on YOU driving in a beautiful car up a snowy mountain road.

LEGAL Professional driver, closed course. Always drive safely and obey all traffic laws.

SFX: Music under.

AS HE SPEAKS OF THE SCENE, WE CUT TO THE FOOTAGE OF WHAT HE’S DESCRIBING. WE SEE PIERCE DRIVING ON A MOUNTAIN ROAD IN A BEAUTIFUL WHITE KIA SORENTO. BEHIND THE SORENTO, WE SEE THE MAJESTIC, SNOW-CAPPED MOUNTAINS. WE CONTINUE TO HEAR THEIR CONVERSATION.

AGENT VO: You’re going...

PIERCE VO: (Interrupting) 200 mph?

CUT TO A TRACKING SHOT OF TREES FLYING BY.

AGENT VO: No, 30.

THE CAMERA SLOWS DOWN TO FIND THE SORENTO, CRUISING.

AGENT VO: You look up in the trees and you see.

CUT TO PIERCE LOOKING UP AT THE TREES THROUGH THE FRONT WINDSHIELD. WE GET A GOOD LOOK AT THE HIGH-TECH INTERIOR.

PIERCE VO: Sniper?

QUICK-CUT TO A SNIPER, POISED TO SHOOT, IN THE TREES.

AGENT VO: No, an owl.

CUT TO SHOW AN OWL UP IN THE TREES.

CUT BACK TO PIERCE BACK IN THE OFFICE. HE’S TRYING TO TRACK THE STORY.

CUT TO THE SORENTO COMING AROUND A BLIND CURVE. WE GET A GOOD LOOK AT HOW BIG IT IS.

AGENT VO: You come around a bend and there’s something blocking your way.

PIERCE VO: A missile launcher, right?

CUT TO A SHOT OF A BIG MILITARY-GRADE MISSILE LAUNCHER IN THE ROAD.

AGENT VO: No. A moose.

PIERCE: A moose?

AS THE SORENTO COMES AROUND THE BEND, THERE IS A MOOSE IN THE ROAD WHERE THE TANK WAS. PIERCE DRIVES AROUND IT AND CONTINUES ON HIS JOURNEY. WE SEE THE LARGE DISTINCTIVE GRILLE.

CUT BACK TO THE OFFICE.

PIERCE VO: (laughing) What’s the mission?

AGENT VO: There is no mission.

CUT BACK TO PIERCE DRIVING. HE HAS A PENSIVE LOOK.

PIERCE VO: Top secret, eh.

CUT BACK TO AGENT IN THE OFFICE.

AGENT: Yeah…sort of.

CUT TO THE SORENTO DRIVING UP THE ROAD AS IT APPROACHES THE SUMMIT, SHOWCASING ITS ALL-WHEEL-DRIVE CAPABILITIES.

AGENT VO: So you keep going towards the summit. Your destination...and there it is: a cabin.

LEGAL: 2016 Sorento SX Limited prototype shown with optional features. Some features may vary.

THE SORENTO ARRIVES AT THE TOP OF THE MOUNTAIN. PIERCE LOOKS AROUND AT A BEAUTIFUL CABIN AT THE SUMMIT.

PIERCE VO: A cabin…And it explodes.

CUT TO SEE THE CABIN BEGIN TO EXPLODE.

AGENT VO: What..no. It’s just a cabin.

WE SEE THE EXPLOSION REVERSE AND WE RETURN TO JUST THE CABIN.

PIERCE JUST STANDS THERE LOOKING AROUND.

PIERCE VO: No explosions?

AGENT VO: No explosions. But there are fireworks.

CUT TO A BEAUTIFUL WOMAN IN A CABIN

PIERCE VO: Oooh… I like fireworks.

AGENT MIMICS FIREWORKS WHILE CUTTING TO CABIN IN MOUNTAIN ENVIRONMENT

SUPER: THE PERFECT GETAWAY VEHICLE

PIERCE VO: Can I keep the car?

AGENT VO: Yeah…you can keep the car.

PIERCE VO: Okay I’m in!

CUT BACK TO THE STUNNING SNOWY SCENE OF THE MOUNTAIN

TITLE: ALL-NEW 2016 KIA SORENTO

KIA LOGO

SUPER: Built in the U.S.A.

LEGAL: Assembled in the United States from U.S. and globally-sourced parts.

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