Cannes Lions
22SQUARED, Atlanta / THE HOME DEPOT / 2017
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To prove a bold water-resistance claim for a new line of high-end laminate flooring, we commissioned an ice sculptor to create furniture made entirely of ice. After 24 hours of melting the ice onto the newly installed floor, the water was removed to reveal the beautiful flooring still perfectly intact positioning Pergo as the industry’s most water-resistant flooring to date.
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