Cannes Lions

PERLODENT MED TOOTHPASTE

JUNG von MATT GERMANY, Hamburg / ROSSMANN / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

No one is interested in toothpaste which is why we had to think of an idea that people find fun: We placed a woman’s open mouth on top of the bottle opener on public drinks machines. When opening a bottle, it looked like the woman was opening it with her teeth.

Outcome

Compared with the previous quarter, sales rose by 82%, compared with the same quarter the previous year where there was a sales jump of 32%. The client enjoyed its sales success, and the target group had a lot of fun.

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