We planned and executed various collaborative programs as a frame work of "ASIANA AIRLINE × WORLD ORDER". We also produced the original promotional video within a limited budget, without using media such as Television. The program has led to Asian Airlines expanding various branding strategies mostly based on the internet, such as their own website, DVD release, Faceboook campaigns and so on.

Thanks to the collaboration between "World Order" and Asiana Airlines, both targets have been expanded as a result. Facebook 'Likes' increased by 200% during the 6 month campaign. The awareness of Asiana Airlines among Japanese people has increased.

The loyalty of employees has also raised and contributed to increased sales, in spite of the fact Korea and Japan were in the middle of the battle for Takeshima island.