As the internet is one of the major sources of wedding related information we chose online as key media. The online hub for all activities was www.rein-in-die-zukunft.ch (white into the future)During the call stage, the show was advertised on TV, on the web, on the radio and in the press. Google search and content targeting were also used in addition to online banners and press reports.

Votes were cast online, by SMS and by telephone.

During the huge Saturday evening show, three finalists played against each other in a relationship test game. One couple had the chance to win the wedding of their dreams and a honeymoon. Anna Meier, one of the most famous presenters in Switzerland hosted the show.

More than 500 couples applied.

3.9 million people responded during the casting call stage.

The campaign generated 7.8 million contacts and an awareness level of 33%. Thus, Persil had more than doubled its media value.The concept positioned the Fast Moving Consumer Goods-Product in a very emotional way.