Cannes Lions

PERSIL WASHING DETERGENT

BBDO DUESSELDORF, Dusseldorf / HENKEL / 2006

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Overview

Entries

Credits

Overview

Execution

By opening the pizza box you see the ad right in front of you.

And the stain on the shirt looks like caused by the pizza inside of the box.

So you see: Stains occur faster than you think – if you have ordered a pizza.

Outcome

70% of consumers perceived the ad as a “good” or “very good” idea and the awareness raises by 11%.

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