Cannes Lions
BBDO DUESSELDORF, Dusseldorf / HENKEL / 2006
Overview
Entries
Credits
Execution
By opening the pizza box you see the ad right in front of you.
And the stain on the shirt looks like caused by the pizza inside of the box.
So you see: Stains occur faster than you think – if you have ordered a pizza.
Outcome
70% of consumers perceived the ad as a “good” or “very good” idea and the awareness raises by 11%.
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12 items