We first released a teaser video of various love stories to encourage couples to share their own.

With specially designed mobile mini bar from a caravan as the comfortable place for Chinese couple to answer the questions, thousands of couples stepped into the bar and shared their stories after few drinks. This trend spread national-wide after hundreds of offline bar joined us pro-actively.

The cross-over of Durex and the hit film Beijing Love Story took the influence of the Mobile Bar to a new height.

The campaign generated big buzz; it has inspired altogether 220,000 tweets, making #TravelWithLove a trending topic on SINA Weibo, along with 3,596,919 video views, and 285,064,698 impressions across social network, online media and traditional TV.

The sales volume of Durex Vibes has increased by 71% compared to previous two months of the campaign.

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