We attracted more than 200,000 visitors in the first 48 hours and over 10 million to date. We got lots of international coverage on TV channels, radio stations and newspapers – as well as a huge uptake from the blogging community. Our films also inspired lots of copies on YouTube. Our made up word ‘fingerskilz’ went from having no Google results to over 25,000 in 2 weeks. Clicks on the HP banner on the blog accounted for more than 20% of the traffic to HP’s UK site – giving better value for money than traditional banner advertising. HP were delighted.