Freestyle+ is a branded online channel for Standard Life Bank, which streams dramatised content, explaining the world of mortgages and money, to consumers.Built in Flash, the channel has two video streams running concurrently. It has 32 different programmes of specially commissioned video content that explain the complex world of personal finance, supporting and enlightening the user at every ‘barrier point’. The films are presented by both a roving reporter and a studio anchor with amusing interplay between the two. The interface has been designed with an emphasis on elegance and pleasurable interaction.