Every creation and invention starts with someone's personal curiosity.

Each person has a different perspective, that’s why the world gets richer and more interesting. The Hoshi Awards is a literary award celebrating scientific creativity and is open for anyone. The aim was to encourage more people to enter this award without hesitation, and we designed a series of posters celebrating the differences in curiosity.

The design motif is snakes. The snakes swallow and absorb the preys considerably bigger than their size – just like us picking what interests us from the world with numerous choices and use it as our fuel to inspire our lives. With these designs, we wanted to show how much personal choice can ultimately brighten up to the world.

We wanted everyone, regardless of age or sex, to be interested in this award and to challenge. Our strategy was to communicate the value of curiosity that everyone has.

The theme of the design is ‘Personal Fuel’. Each one of us has a different curiosity. We absorb what makes us interest and use them as fuel to inspire our creativity or enrich our lives. The diversity of such curiosities makes the world and this award more colorful. We presented this notion by illustrating different snakes swallowing their prey of their chooses.

This is a collection of the winning works from the Hoshi Awards. The box is illustrated with this year’s design motif, snakes.

A series of booklets are created and the cover designs were inspired by what is inside the snake.

Each artist has a different curiosity and personality. We wanted to express this notion though these colorful covers.

Opening a simple box reveals vivid curiosities. This design communicates how rich the vision of the Hoshi Awards is.

The Japanese educational system has traditionally treated the humanities and applied sciences are entirely separate disciplines. This has reinforced the stereotype of “science nerds” who are out of touch with society. Our design overcomes this by giving visual form to the spirit of scientific inquiry that is common to all people. As a result, the 6th Annual Hoshi Awards successfully drew entries from male and female authors across the social spectrum, ranging in age from 6 to 80 years old.