After noticing the most prestigious brands, especially on fashion biz, use POS area to make costumers live new brand experiences, we wondered what would happen if we implemented this new trend in categories that never used them before? Following the worldwide trend of Artisitic Installations at the service of brands, we decided to take advantage of an unused channel with great design potential and creative attraction: windows of the Commercial Offices.Within the brand experience, the window marketing started to be used as another outdoor advertising channel, almost unused in that segment.Each installation was related to the brand promo's theme making the prospect remain in front of the window for a few minutes, or even enter the POS.

Less than a year after, window shopping consecrated as a communication media itself and became a new generic that even banks and pharmaceuticals adopted as a effective channel. Personal repeated the promotional action in the Commercial Offices all over the country, and the achievment also allowed the agency to repeat the experience with another 3 clients.