Cannes Lions
TBWA\BUENOS AIRES, Buenos Aires / PERSONAL / 2012
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As we listen “She’s so cold”, by The Stones, we see images of different people dancing. They do not dance carelessly. They are all making their own interpretation of Mick Jagger’s famous dance. An overprinted text states: A Stones tune, a world of moves.The song is the same. The man that inspired these moves is the same. But each one of the people in the commercial does it different.The commercial closes up with a voice off saying: “we are all different, and that’s good”.As we listen to this sentence, we see Personal new logos on screen.
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