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Perspective

BETC, Paris / PALAIS DE TOKYO / 2019

Film

Overview

Entries

Credits

Overview

Background

Palais de Tokyo is an atypical cultural place that tends to baffle Parisians.

First by its name; it has nothing to do with Japan and is obviously not a palace in the historical sense (it was built in 1937 and renovated in 2002)

Then by its content: it hosts artists, "happenings", has a bookstore, a cinema, restaurants and even a nightclub ...

The Palais de Tokyo is in the daily lives of Parisians but has never made a clear statement about its vision or role in contemporary art.

Yet the Palais de Tokyo is central in the landscape of contemporary art. Faced with the proliferation of private foundations in Paris, "blockbuster" exhibitions and the monetisation of the art market, it proposes to defend a bold and pioneering vision of contemporary art, to assert itself as a a breeding ground which questions our society and changes our view of the world.

Execution

The film takes place inside the museum Le Palais de Tokyo.

We see the backs of two women sitting in front of two sculptures. The two characters are discussing what they see and they don’t seem very receptive to it.

Similar Campaigns

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Free Ideas

BETC, Paris

Free Ideas

2020, PALAIS DE TOKYO

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