Cannes Lions

PERWOLL FABRIC DETERGENT

TBWA\GERMANY, Dusseldorf / HENKEL / 2012

Awards:

2 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

Idea was to make audible what you see on your clothes when washed with Perwoll: The Renew Effect - meaning faded out colours come back step by step with every wash.

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12 items

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